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We are a growth-by-culture specialist for retailers and brands in the outdoor, sporting goods and lifestyle segment. We help companies scale up, internationalize and empower internal culture.

Core competences:

Internationalization processes

Go-to-market planning and execution

Scale-up and growth phases

Purpose-driven organization development


Our Founder

Martin Netinder is a driven entrepreneur with wide-ranging experience in leadership and business development. His global experience across high-level projects and brands contributes to Netinder Group’s expertise in growth. When he’s not in the boardroom, you can find Martin tackling the elements in the great outdoors.


He’s genuinely passionate about change management, business development and leadership. With a long background in several commercial-driven roles, he has led multiple high-end brands and retail businesses through successful international development, omni channel expansions and digital transformations while building brand equity. He has held senior positions within brands or retailers as Internetstores GmbH, Addnature, Peak Performance, State of Elevenate and Callaway Golf among others.


Martin has created substantial growth, made turnarounds, and created true omnichannel distribution while coaching functional teams in Europe, Asia, and North America.​ He is a driven achiever who has built impactful and purpose-driven teams, embracing people's performance cultures and getting things from plan to actions.

> Get in touch



We scale your purpose to create better business and higher value.


We help our partners to create increased organizational engagement, customer loyalty and scaled revenue and profit. Together, we create better business and deliver higher value.


We also take on interim assignments and board seats where focus on commercial development, execution, straightforward leadership, and internationalisation are key.

“Culture is a powerful differentiator for successful companies when it’s strongly aligned with their strategy and leadership!”


Martin Netinder

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